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A $104 Billion Marketing Disruption

By: Brendan Kane
Wednesday, March 16, 2022 at 3 pm PST
The new creator economy is in full swing and only getting bigger...

Forbes reports it will grow from $20 billion today, to more than $104 billion over the next 12 months.
Fact is, the creator economy is already proving to be one of the biggest disruptors to traditional marketing strategies since email. 

But what exactly is it?

To summarize, it’s a massive shift that old-school marketers never saw coming.

It’s an opportunity for creators, influencers, and entrepreneurs to create their own rules and build their own landscape.

A space where anyone can generate six- and even seven-figure incomes on platforms like YouTube, Instagram, TikTok, and Facebook.

And a chance to build something that will stand the test of time, no matter what.

In fact, Bloomberg recently declared the creator economy “pandemic proof” as innovators monetized their social media followings over the past two years. 

Everyone from celebrities to small business owners to aspiring artists have become, as Hugo Amsellem, VP of Jellysmack, describes, “one-person media empires.” 

He defines a creator as someone who “scales without permission.” 

There truly are no limits. You just have to know how to get started.

And that’s why the Viral Content Summit is where you need to be tomorrow.

I’ll be sharing a secret viral content strategy that has never been shared publicly with anyone at any time.

A secret with the potential to make your content go viral while helping you build a bigger social media audience than you ever thought possible.

This is by far the biggest, boldest event I’ve ever held in my entire career.

I’ll walk you through, step-by-step, everything you need to know to consistently create “scroll stopping” content that has people wanting even more of what you have to offer. 

This viral content strategy has been battle-tested in the real world and proven to produce results—regardless of what type of business or brand you’re looking to grow.

Tomorrow, March 17, at 1pm Eastern, I’ll show you exactly how you can start maximizing the potential of the new creator economy immediately.

I’m excited to have you. Let’s get you to the next level.

Brendan Kane

100,000,000,000 reasons to be at the Viral Content Summit 

By: Corrina Sullivan
Tuesday, March 15, 2022 at 1 pm PST
It’s almost showtime.

Brendan and I are adding some finishing touches to the Viral Content Summit, and let me tell you—it’s going to be big.

As a former news anchor and investigative journalist, I’ve built my career around distilling complex topics into digestible bits of information that anyone can understand.

And one theme I’m super excited to talk about Thursday is something I like to think of as:

Tapping Into Uncommon Sense

One thing Brendan is a pro at is teaching people how to rise above the stream of chatter and noise on social media, and Thursday will be no different.

As Brendan mentioned yesterday, 99% of brands and businesses fail on social media, because of the “Common Sense Model.” 

Just about everyone uses this model on social media, and the research shows, it just doesn’t work.

Think about it, by definition, “common sense” is the basic ability to perceive (sense) in the same way as everyone else (common). 

In short, common sense is about as basic and unsurprising as it gets.

And yet, people rely on common sense for social media all the time.

Instead of relying on data that shows you what will work on social media, the Common Sense Model uses subjective themes based on what you “think” will work. 

That’s why, on Thursday at 1pm Eastern Time, we’re going to shatter the Common Sense Model by showing you how to change your mindset from “common sense” to a proven “uncommon sense” model for social media. 

A model that will help you stop thinking like a marketer, and start thinking like a viral content creator who uses proven data to make content go viral over and over again.

And while this is just one reason to join us Thursday for the live event—there are so many more reasons Brendan and I can’t wait to see you there.

In fact, there are:

100 Billion Reasons to Be There!

With more than 100 billion pieces of content that go out into the world every day…

There has never been a more important time to learn the skills you need to build a massive audience for yourself, your brand, or your business.

And in tomorrow’s post, Brendan will share some fresh insights on the explosive growth of the Creator Economy.

A massive shift that’s giving new creators, influencers, and entrepreneurs the ability to generate six and even seven figure incomes or more on platforms like YouTube, Instagram, TikTok, and Facebook.

In fact, Forbes recently reported that the new Creator Economy has just eclipsed $20 billion, with some experts predicting it will soar as high as $104 billion over the next 12 months. 
And just two days from now, at the Viral Content Summit, Brendan and his team are going to show you how viral content can help you ride this massive wave as you learn to stand out on social media like never before.

Believe me, you’re going to learn a lot, and we’re going to have a ton of fun as we kick things off Thursday at 1pm Eastern Time.

Until then...

Corrina Sullivan
Your Host for the Viral Content Summit

My Most Powerful Viral Secret Unveiled

By: Brendan Kane
Monday, March 14, 2022 at 6 pm PST
I’m thrilled you decided to join me and my team for what many around the Hook Point offices are calling the “event of the decade.”

An event where I’ll unveil a viral content secret I have never shared publicly...with anyone…at any time.

A secret that can put you at the center of the new creator economy where you can turn Instagram, YouTube, TikTok, Facebook, or whatever platform you choose into your own revenue machine as you grab more attention for your message than you ever thought possible.

Whether you’re looking to build your own brand, become an influencer, or scale your business to the next level…

You will learn how this powerful secret has the potential to turn a single piece of content into a $600,000 viral windfall.

And to make sure you have a head start for this world-class event, your Viral Content Summit host, Corrina and I will be sharing some of the background behind this secret over the next few days.

Starting with the #1 reason why 99% of people fail on social media.

Take a look at this image.
This is the creative model 99% of people use when it comes to social media.

And at 99%, it’s fair to say it’s “common.”

And when you start this creative process with the brand guidelines you, your boss, the owner, or your marketing agency want your audience to see…

Then it’s fair to say it probably “makes sense.”

There’s just one problem when it comes to creating viral content with a strategy like this.

Simply put…

Using The “Common Sense” Model Is
the Quickest Way to Fail on Social Media

This sounds counter-intuitive, because… it is.

You see, most people approach social media just like any other marketing strategy.

Take your message, your brand, or your business…

And make sure you dot all the i's and cross the t's to fit your brand guidelines.

But here’s the thing…

With over four billion content creators in the world, creating over 100 billion pieces of content every day…

Everyone of us—including you, me, and your potential audience—have all become professional “content consumers.”

Professionals who all have a keen ability to smell your ad content or brand placement from a mile away.

And when they do…

They're quick to keep scrolling right past all that content you and your team have spent countless hours and hard earned money to produce.

But all that ends on March 17th during the Viral Content Summit.

That’s when my team and I are going to show you how to turn the “Common Sense” model on its head as we reveal the #1 secret for going viral over and over again during this live webinar.

It’s the same secret we’ve used to create over 50 billion views and more than 100 million followers for our private clients.

And during this event, you will not only see how it works, but you will have to see how you can put it into action immediately.

This is truly going to be a watershed event.

And everyone here couldn’t be more excited to see you this Thursday, March 17th at 1 p.m. live.

All you have to do is join us with the private link you received in your confirmation email, and the webinar will play automatically at 1 p.m. Eastern time.

But…we still have work to do!

Over the next couple of days, your host Corrina and I will be revealing more details behind this viral secret so you can be prepared to hit the ground running the moment the summit starts.

In fact, tomorrow, we will give you some insight on the “mindset” you need to stop thinking like a marketer…and start thinking like a viral content creator.

Please be sure to read ALL of our material to make sure you’re fully informed and ready to start creating content that has the power to go viral faster than you ever thought possible!

Until tomorrow…

~ Brendan Kane
Founder of the Viral Content Summit

Meet Your Host (She’s amazing, and here’s why...)

By: Brendan Kane
Monday, March 14, 2022 at 8 am PST
I had hoped to post this update over the weekend. 

But my team and I have been running non-stop to get everything prepared for this epic event... so I’ll have to keep this short.

I just wanted to take a moment and give you a little background on your host, Corrina Sullivan.

Simply put, Corrina is the consummate professional. And I am thrilled to have her on board.

As a former news anchor and investigative journalist, Corrina’s ability to get to the heart of a matter and break it down into plain English is extraordinary.

Add to that her attention to detail and ease for building a clear roadmap so you can follow everything my team and I have prepared for you; she is second to none.

Bottom line, I could not have found a better person to lead the show during this Viral Content Summit.
And once you meet her LIVE this Thursday at 1:00 PM EST, you’ll understand what I mean.

Until then, keep an eye on your inbox as Corrina and I share some important insights over the next few days that will help you hit the ground running during the Viral Content Summit.  

(We will also post these insights and updates on this page:

See you soon...

Brendan Kane © 2022. All Rights Reserved.